Why should an audience give this film its time?

Course programme

Hong Kong · 2026-11-11T02:00:00.000Z – 2026-12-10T09:00:00.000Z · Asia/Hong_Kong

Who this is for

Authors, producers, distribution practitioners, programmers and community organisers. Choose one accountable role in the team; previous work or a short preparation task helps the lead organise complementary working groups.

Before you begin

Bring a one-page statement of the problem, one relevant experience or work sample, and materials you have permission to use. Review the preparation brief in your workspace before the first session. The course lead coordinates roles, interviews and external reviews; permission is required before using a contributor’s material or publishing their information. You will work towards: Three sets of positioning copy and 30-second trailers, plus actual screening responses for the selected approach.

The city as a research setting

Hong Kong connects Cantonese and bilingual creative practice with regional production and screening communities. The host city is the working base; market-specific interviews and reviews involve people from the named target market, in person or remotely. Interview three possible audiences for an actual short film. Identify its emotional, intellectual or social offer and develop three distinct release entry points.

1. Establish the lived problem

Interview three possible audiences for an actual short film. Identify its emotional, intellectual or social offer and develop three distinct release entry points.

What you submit: A one-page agreed brief, source and permission register, participant roles and the questions the first version must answer.

2. Test consequential choices

Develop two contrasting treatments of the same problem. Rehearse, storyboard or assemble only the decisive scene; review it with the relevant contributor before extending production. Expectations before viewing align with the experience afterwards. Distinguish clicks attracted by positioning from value delivered by the film.

What you submit: Two reviewable alternatives, notes on their effects and a reasoned creative decision attributed to its author.

3. Make the agreed work

Produce and assemble the work in assigned roles. Keep sources, permissions and actual resource use with the files. Three sets of positioning copy and 30-second trailers, plus actual screening responses for the selected approach. Coaching addresses the next creative decision; tools are introduced only as needed for that delivery.

What you submit: Three sets of positioning copy and 30-second trailers, plus actual screening responses for the selected approach.

4. Review, revise and hand over

Expectations before viewing align with the experience afterwards. Distinguish clicks attracted by positioning from value delivered by the film. Complete the final revision and handover by the last scheduled day. Separate observed responses from assumptions and unresolved questions.

What you submit: The final authorised work, external review notes, revision decisions, a resource ledger and a signed account of each participant’s actual contribution.

Completion requirements

Complete all four evidence packages, an individual decision log and the final review. Attend at least 80% of collective sessions, or agree an equivalent contribution within the course period. Reviewers record whether the agreed brief was delivered, what each person actually contributed and which issues remain unresolved. Artistic disagreement is documented rather than converted into a single taste score. Participation and verified completion are distinct records; commercial results are recorded only when evidenced.

Your verified experience record

Your record identifies the course, dates, role, verified contribution and assessment outcome. It links to permitted evidence and names the issuing Academy. Issued records include the signed payload hash and stored issuance timestamp. Public visibility follows your consent and the project’s permissions. INDEX association is made only after a work has a valid INDEX record; taking a course does not itself issue an INDEX certification.