Create a story people return for

Build a small, owned screen property around characters people care about. Test repeat attention before committing to a long series.

Customer & audience

Choose one audience and one viewing context: a language community, a fandom or viewers sharing a particular life experience. Recruit consenting viewers outside the production team.

Bounded deliverable

A rights-cleared story bible, three connected short episodes, a release plan and a record of audience return, character recall and voluntary sharing.

Evidence & acceptance

Invite at least 20 target viewers to the first episode; track who chooses to watch the next two. Distinguish recruited feedback from organic reach and paid promotion. Identify which dramatic choices changed behaviour.

Resources

Writer, director, producer, audience organiser and performers or authorised voices. Agree ownership, credits and approvals before production.

Working method

Give the protagonist a specific desire, a costly decision and consequences that carry across episodes. Test comprehension and emotional attachment through interviews as well as completion data.

First 90 days

1. Days 1–14: audience interviews, character conflict and rights map.
2. Days 15–35: produce the first episode and test it with viewers.
3. Days 36–65: release two further episodes and observe return.
4. Days 66–90: package the property, budget a next season and decide whether to continue.

Academy research briefs define work to investigate. Teams secure client access, permissions and production budgets before delivery.